In the past couple of years Philthy Rich has really made a name for his self in the under ground bay area music scene. Philthy Rich is one of the
hardest working unsigned artist from Oakland and has a great buzz going for his self. Philthy Rich has performed at numerous venues inside and
outside of th… Continue
Riding on the popularity of the song/video "Tell Me When To Go," E-40's latest album also doubles as an introduction of the Bay Area's burgeoning "Hyphy" movement to a national audience. His constantly evolving slangcabulary and taffy-like vocal style are acquired tastes--especially outside the Yay--but this new album makes smart choices and is one of 40's most crossover-friendly albums to date. His signature "mob sound" has been stripped down to a minimalist bed of thick bass kicks and catchy hand claps by everyone from Rick Rock ("Yay Area") to Droop-E ("Sick Wit It II"), even Lil' Jon ("Tell Me When To Go"). The album can feel a little repetitive at times, but it's also a sound that plays well in clubs, cars, and earbuds. 40 also opens his door to a host of guests, including local talent like Keak Da Sneak ("Muscle Cars") and The Federation ("Go Hard or Go Home"), but he wisely collaborates with others like NY's Juelz Santana and Houston's UGK ("White Gurl") as well as R&B crooner T-Pain ("U And Dat").